Skip to content



Personal Care Product Development & Innovation

Consumers have ever-changing and increasing expectations for their personal care products. At Avomeen, we combine our knowledge and expertise in science with our ability to rapidly innovate to quickly and effectively transform your ideas into commercial reality. This allows our clients to rapidly navigate personal care product development and be successful in a highly competitive marketplace.

Avomeen’s expert formulation scientists have decades of experience testing, developing and designing innovative topical products including lotions and creams, soaps, shampoos, and OTC personal care products, such as sunscreens, for our clients. We’re here to be the partner who delivers more than just data: We provide seasoned expertise and experience to make your personal care product concept a reality.

Avomeen brings:

Teams of dedicated, knowledgeable and consultative innovation and formulation experts who deliver industry-leading projects tailored to your needs In-depth understanding of ever-evolving regulatory and consumer landscapes, including industry trends and changing regulations Fully-equipped, purpose-built labs with advanced instrumentation that can serve as an extension of your own facility

Let’s Talk Specifics

Personal Care Product Testing

Personal Care Product Development & Innovation

Avomeen has proven success and extensive expertise in the development of personal care products and improving existing product formulas. We provide robust product testing services, including reformulation, formulation, deformulation and innovative product development. Our formulation and innovation experts have the knowledge to support you throughout the entire lifecycle of personal care product development.

Safety & Performance

Avomeen features world-class facilities that allow us to perform a full spectrum of safety and performance assessments for your personal care products. From routine analyses to advanced problem solving, we provide premier services for our clients. Our scientists are able to certify marketing claims, identify possible contaminants impacting the integrity of a formulation, and verify product shelf life and more.

Legal & Regulatory

Avomeen’s expertise is not limited to our main service offerings; we are more than a CDMO/CRO. Our expert formulation and development scientists have experience in safety and regulatory testing. They keep up to date with any and all regulatory requirements to ensure your product meets evolving standards. Additionally, we offer expert witness testimony and litigation support services in support of a variety of industries and regulatory standards.

Personal Care Testing Lab Capabilities

We work with our partners to build comprehensive programs that incorporate the assays, methods, and instruments that will best help them reach their goals. This may include:


Deformulation analysis, also known as chemical reverse engineering, is the method of analyzing a product formulation to identify individual components and the quantity of those components. This process is critical to meet the needs of clients who no longer own their formulas or are unsure of changes that a contract manufacturer has made to their product formula over the years. Deformulation is an invaluable tool in competitive product development and allows Avomeen’s scientists to determine product formulas and specifications.

Product Reformulation

Product reformulation is the revision of an existing formula to meet specific criteria, which can include efficacy, performance, or even green requirements. During the reformulation process, our team of experienced scientists analyze and review existing formulas, identify areas for improvement, and potentially develop new, innovative products based on that formula. The number of changes needed to meet your criteria will vary based on the formula and desired specifications. Some formulations may need significant changes to meet regulatory requirements or improve performance, whereas some formulations may just need slight tweaks. We’re here to support any and all personal care product types.

Innovation & Formulation Development

You don’t have to reinvent the wheel to deliver a new, innovative product. Avomeen has more than 30 years of combined experience developing a breadth of formulations across a range of industries. Our expertise in simple and complex formulations extends from industrial manufacturing to OTC to green and eco-friendly. Avomeen’s state-of-the-art facilities and team offer both a comprehensive and tailored formulation development to any and all of your big dreams for innovative products.

Scale-Up & Manufacturing Support

One of the last steps in product development is scaling your formulation to meet your production needs. Avomeen is equipped to make the scale-up and transfer process seamless, regardless of whether you’re manufacturing in-house or partnering with an external manufacturer. Avomeen offers small batch manufacturing which can be helpful in perfecting your formulation and scale up plan prior to sending to an external manufacturer. Make your product a success by partnering with Avomeen for your end-to-end personal care product development needs.

Stability & Shelf Life Studies

Shelf life is the length of time you can expect a product to look and act as expected and to be safe for normal use. Shelf life varies depending on the product, how it is used, and how it is stored. Shelf life studies and stability testing are tests to certify the specific length of time your product is intended to be used for. Shelf life testing can be conducted under various conditions in order to meet specific regulatory guidelines in our cGMP-compliant facilities.

Product Performance Testing

Product performance testing is essential for analyzing the functionality, usability, durability and efficiency of a personal care product. Testing can identify any potential product failures, increase product efficacy and rank in marketplace and/or improve on an existing formulation. Often regulatory requirements or specific manufacturer and retailer requirements are also solved with product performance testing as well. Additionally, product performance testing can certify any marketing claims for personal care products such organic, natural, alcohol free, and more.

Raw Material Selection & Verification

Raw materials are the core building blocks of any product and no product can be developed without establishing the identity, purity, quality, and properties of those raw starting materials. Avomeen has the expertise, know-how and state-of-the-art technology needed to perform all necessary testing to ensure only the highest quality components end up in your end product.

Packaging Selection & Compatibility

Packaging in the personal care market is one of the major keys for success. Your product’s packaging may be one of the main reason a consumer chooses your personal care product over your competitors. Avomeen’s packaging expertise allows you to pinpoint the perfect packaging early on in the product development process. All regulatory requirements and guidelines are adhered to throughout our packaging selection services as well.

Discover the Benefits of Partnering with Avomeen

Why Partner with Avomeen’s Personal Care Product Lab?

Avomeen’s decades of industry experience with numerous Ph.D. scientists ensure we meet your project needs and exceed your expectations. Here are some benefits of partnering with us:

  • Consultative, flexible and responsible staff
  • Transfer of intellectual property to client
  • cGMP compliant, FDA registered, DEA licensed laboratories
  • Ability to tailor protocols and projects to client specification
  • Experience solving difficult innovation and formulation challenges
  • Delivery within tight timelines
  • Up-to-date regulatory knowledge

See how our personal care product development services can transform your boldest ideas into tangible products.

Let’s work together to achieve your vision

Ready to get started? Click Get a Quote, or talk to an expert first if you’d like help in defining your project scope.