When a product is marketed as a premium item like extra virgin olive or coconut oil verse labeled as a blended product that contains lower quality and thus lower cost raw ingredients, the motivation exists to claim that an adulterated product is really its pure premium version to obtain a higher price. Today more than ever it is important to verify that the products you are branding and selling are truly the quality that you are implying to your valued customers. Having counterfeit products in your product line can undermine your brand’s value, in some cases endanger your customers, and result in legal troubles.
With today’s increased cultural focus on shifting towards more natural and higher quality ingredients, media companies are jumping at the opportunity to call out companies that are caught mislabeling their products.
Protect the integrity of your brand by having your raw materials and final products ingredients analyzed.
Products that are commonly found to be adulterated:
|· Dairy & Milk Powder
· Flour & Cereal
· Powdered Products
· Oils – Coconut, Olive, Truffle, Etc.
Items to consider:
- Is your food product being intentionally contaminated or watered down with lower cost ingredients by your manufacturer?
- Do you have proof to back up the marketing claims that you are making about both your own products and those of your competitors?
What can you do?
Companies often times use a third party laboratory to validate their marketing claims regarding the purity of their products and that of their competitors. Distributors that purchase in bulk frequently verify that the premium priced virgin product such as coconut or olive oil they are purchasing, branding, and selling is not diluted or blended with lower cost oils.