Image of: red and green dye in glass chemical equipment.

You see it every day: select companies winning over other companies that sell similar products.

Some attribute the success of individual companies in a huge market to effective advertising campaigns while others attribute it to quality products.  However, to become a winning company you don’t just need one or the other.  You need both.  But, first and foremost, you need a high quality product that outperforms your competitors’.  The marketing comes after.

Although it seems like some companies in large markets become successful by chance, many of these successful companies use an advanced tactic to remain a step ahead of their competition.  Sometimes called the “secret weapon of success,” this tactic is available to all product manufacturers but only used by the best.

It’s called chemical analysis.

Depending on the market you’re in, chemical analysis is used to break down products like cosmetics, adhesives, food and plastic to their most basic elements.  By doing this, you’re able to see how your competitor’s product stacks up against your own.

For instance, if a competitor is outperforming your company, you can invest in chemical testing services to see exactly what your competitor’s product contains.  With this knowledge, you can either subtract elements from your product or add elements to your product that are similar, yet superior to the ones used by your competitors’.

The name of the game is to manufacture the best product available within your market.  And after you succeed in producing a superior product, you pass responsibility to your marketing and advertising team.

After creating a more desirable product using information received from chemical analysis, you set your marketing and advertising team up for success.  Because they have a product that’s better than the competition’s, their efforts are incredibly effective.

You succeed, your marketing team succeeds and, consequently, your entire company succeeds.

At the end of the day, chemical analysis is a viable route to success.