Avomeen Introduces Eco-Friendly Product Reformulation

ANN ARBOR, MI–June 15, 2011–Avomeen Analytical Services now offers specialty product rnformulation services for manufacturers of consumer and industrial products. Avomeen can research existing products such as paints, plastics, and household and industrial cleaners to create new formulas developed with environmentally friendly ingredients.

Avomeen’s Product Development Lab specializes in the chemical analysis and deformulation of complex products. Utilizing the newest techniques in organic and inorganic chemical testing, along with an expanding team of Ph.D. experts, Avomeen can develop reports outlining the newest innovations in commercial and scholarly research related to the industry and product type, and then develop new trial reformulations, balancing performance with environmental safety.

The biggest difficulty that manufacturers face when developing environmentally friendly products is the formulation step. “Product reformulation is not just replacing one ingredient with another,” said Shri Thanedar, President of Avomeen Analytical Services. “In order to maximize the effectiveness of the new product, we focus on the stability, solubility, and properties of each ingredient during the formulation process.”

The interest in new ‘green’ products can be very profitable for manufacturers of household products. Developing eco-friendly products can allow companies to enter new markets and gain positive exposure for their brand. “Consumers and manufacturers are very interested in ‘green’ products, but don’t want to sacrifice the cost or quality benefits of existing products. Avomeen can help develop the product formula that maximizes all of these factors,” said Thanedar.

Small manufacturers and independent entrepreneurs could stand the most to gain from this new service. “By tapping into Avomeen’s Ph.D. reformulation experts and its wide range of sophisticated analytical instrumentation, entrepreneurs can match the product development firepower of the brand-name manufacturers, and at a fraction of the cost of an in-house lab,” said Thanedar.

About Avomeen Analytical Services
Avomeen Analytical Services is a fast-growing chemical testing laboratory headquartered in Ann Arbor, Michigan. Avomeen specializes in custom deformulation analysis of products for failure analysiscontaminant identificationproduct development, and chemistry patent litigation cases. Avomeen’s Ph.D. scientists utilize a full complement of organic and inorganic testing instrumentation including FT-IR, NMR, SEM-EDXA, GC/MS, LC/MS, ICP, UV-Vis, TGA, and DSC to solve tough chemical testing challenges.