California’s Green Chemistry Initiative is paving the way for regulatory changes and chemical practices for consumer products. Corporations like Walmart and Procter & Gamble have released new policies banning certain chemicals as ingredients in the products they carry. These companies are pushing environmental health and consumer safety and thereby demanding changes to consumer product ingredients. It is safe to say that the Green Chemistry Initiative will catalyst change in industry product development and uncover the necessity for greater formulation research and alternative ingredient use.

The video below discusses today’s new policies in greater detail and was created for fool.com